Corvette Zr1
When you work in auto, one car that stands above the rest. For me, it’s always been the Corvette. The mid-engine masterpiece, a supercar that every kid had in their Hot Wheels collection — it’s awesome. With the fastest, most powerful Corvette ever built being… well, built, I had the opportunity to figure out how we revealed it to the world. We revealed this marvel of speed and performance in July, and it was an all-out assault on social with a mix of static carousels, IG stories and videos combined with a ton of earned coverage. We followed it up with a more documentary-style piece to announce the ZR1’s top speed. It was the perfect mix of scrappy, social-centric content and polished, dramatic storytelling that comes with Corvette.
Earned Media
Forbes, Fox Business, New York Post, ABC News, Car and Driver, CNBC, MotorTrend, Jalopnik, Detroit News
Reveal content
Supplementary content
There’s a lot of buzz that comes with a reveal, and keeping the drum beat going requires content that resonates. We kept ZR1’s story going for weeks after reveal.
TOP SPEED ANNOUNCEMENT
With a two-man crew in Germany at ATP Automotive Testing Papenburg GmbH, we took a fly-on-the-wall approach to telling the top-speed story as we captured GM President Mark Reuss pushing the Corvette ZR1 to its limit — 233 MPH.
Executive Creative Director: Zelley
Associate Creative Director: Taylor Gabrish
Senior Copywriter: Brady Fredericksen
Content Team: Devin Polaski, Nate Kostegian