Develop engaging content for Chevrolet, GMC, Buick, GM and Cadillac

Oversee copy on Chevy’s paid social marketing

Concept, create and see projects through from ideation to client presentation to on-site production shoots

Lead lo-fi and scrappy mobile content capture as a DP and videographer

Maintain keen knowledge of current trends and social platforms like TikTok, Instagram, Facebook, X and LinkedIn

Craft content with earned media opportunities in mind to help support communications side for GM brands

Lead junior and mid-level copywriters and art directors while reviewing and approving work

Develop engaging copy for Chevrolet, GMC, GM and Cadillac

Concept, create and see projects through from ideation to client presentation to on-site production shoots

Maintain keen knowledge of current trends and social platforms like TikTok, Instagram, Facebook, X and LinkedIn

Create content with earned media opportunities in mind to help support communications side for GM brands

Identify tone of voice on multiple platforms, brands and automotive nameplates

Led the development of campaign strategy and provide oversight of content marketing initiatives

Developed comprehensive content strategies that integrate all contracted elements within creative

Worked cross-functionally to integrate key messaging into campaigns and programs through the customer journey

Developed written content and static/video creative across social and traditional media

Managed junior copywriters and community managers

Developed engaging content across social networks for brands like Bridgestone, Firestone, Ford, Lincoln, Pep Boys, Mellow Mushroom and Rentokil

Worked closely with designers to plan and produce content that aligns from copy and creative perspectives

Managed brands' social platforms by conducting social listening for community management purposes

Developed campaign strategy and social executions around sporting events like the Super Bowl, NHL Winter Classic, Indianapolis 500 and Summer Olympic Games

Presented creative concepts and campaigns to clients

Reported on sports throughout Lakeland and Central Florida, writing clear and concise copy on deadline for print and digital

Covered the Tampa Bay Buccaneers, Lakeland Magic, Florida Southern College as well as prep sports

Helped lead the paper's social media initiatives on Facebook, Instagram and X