Fast Trax Your Future

With the all-new, redesigned Chevy Trax, we took an unconventional approach to revealing this sporty SUV. With the goal of appealing to ambitious and hardworking young people who rely on their vehicle to pursue their side hustles and passions, we teamed up with entrepreneur and Kickstarter CEO Everette Taylor to create Fast Trax Your Future. The nationwide contest centered around a fictitious role — Chevy’s Lead Dream Chaser — as one lucky winner received $100K and a three-month lease with the Trax.

Earned Coverage
CBS News, Detroit Free Press, Fox Business, Thrillist, Ebony

influencer content

Lead Dream Chaser content

Chosen by an independent panel of judges, Michigan activist and environmental educator Meag Schwartz was our winner. She used the Trax and prize money to continue pursuing her passion project of protecting and cleaning up the Great Lakes!

@greatlakeslove “For You” content for my Marquette friends! Let’s do this! 🚗 Get registered today. 🪣🧤🌊 #marquette #marquettemichigan #upperpeninsula #lakesuperior #greatlakes #chevytrax @Chevrolet ♬ original sound - GreatLakesLove
@greatlakeslove We’re ready to roll! Will we see you at a cleanup this week? 🪣🧤🌍 #beachcleanup #greatlakes #chevytrax @Chevrolet ♬ Ends of the Earth - Lord Huron
@greatlakeslove Petoskey and Harbor Springs Friends! We are coming your way for a cleanup with the #ChevyTrax — Join us! 🪣🌍🧤💪🏻 #petoskey #harborsprings #michigan #greatlakes #cleanup #foryou ♬ original sound - GreatLakesLove

Art Directors: Maegan Williamson, Taylor Gabrish
Associate Creative Director: Nate Paulson
Copywriter: Brady Fredericksen
Creative Directors: Liz Newman, Joe Gielniak, Ryan Simpson