truck to table

What began as a simple ask — create a social piece showing how the Chevy Silverado brings the comforts of home to the campsite — ended up as a tasty influencer collaboration. Anchored by an insight that said campers wanted to elevate their trailside cuisine, we partnered with social media pitmaster Jonathon Jones to create a how-to cooking video that showcased how the Silverado’s 120-volt outlet could help bring the tastiest lemon pepper wings you’ve ever had to a campsite. I scripted and helped direct Jonathon on set, ensuring that we captured a video that replicated his style and worked for Chevy. Try the wings. You won’t regret it!