Everyday Victories

Sometimes, the best ideas are the silliest ones. What started as a way to help “re-introduce” the CarBravo brand on social grew into a larger concept that channelled some of your favorite 80s and 90s infomercial staples. Everyday Victories was a big push and a huge win for GM’s used car division because it put CarBravo — and all of its quirkiness — into the social sphere at a time where its brand awareness was lagging. Leading this project from a creative perspective, we had one goal: show people what CarBravo was all about and do it in a way that felt fun, social and, most importantly, unique like us.