Mellow Mushroom

Mellow Mushroom is more than just a pizza joint — it’s an experience. Working on Mellow gave me with the freedom to let my freak flag fly by being weird, fun and irreverent. Humor is a HUGE part of my personality, and it's a perfect fit for Mellow’s eclectic, always-be-yourself brand. It doesn’t hurt that our product research was delicious.

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Sentiment = Content

This concept was a huge hit with both the client and the audience on social. We took the funniest, weirdest, and most positive sentiment we could find on Twitter (now X) and leveraged it into brand-ownable content on all platforms.

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Creative Director: Mills Allison
Designer: Brenna Norval